Whatever you do, remember 63336

New AQA 63336 marketing campaign starts by branding 63336 onto customers

London, UK – 10 April 2007 – IssueBits today announces a marketing campaign to get mobile phone users to remember 63336, the number of the AQA 63336 (Any Question Answered) text question and answer service.

The campaign, called 'Remember 63336', starts with a series of street and outdoor events. The first event will take place on 19th April in London, where AQA's researchers and staff will attempt to put a thousand '63336 tattoos' onto music fans attending the Camden Crawl gig event.

"We know that whilst customers love AQA, they find it difficult to remember 63336. We haven't been able to get customers to remember it through traditional marketing, so we've designed a series of events to leave a lasting impression. We're going to start by branding people with 63336," said Paul Cockerton, Marketing Director.

The campaign's street events will run until mid-June and be announced and recorded on AQA's revamped website at www.63336.com. The activities will be supported by PR activities as well as online banner and pay-per-click advertising, all designed to bring new customers to www.63336.com where they can ask a free question.

"Traditional advertising is ineffective for premium text services where the price of the product is low. We're starting with street events and online advertising and will combine this with a third major element, to be announced shortly, that will bring in 100,000 new customers to AQA within the next three months. By the end of June AQA will have over one million customers," commented Paul Cockerton.

Notes to Editors:

For more information contact:

Donald Parish donald.parish@shinecom.com
Shine Communications Tel: +442071007100